Skills
Design > Advertising And Marketing Design
5-10 Years
Marketing > Campaign Optimization
5-10 Years
Marketing > Content Creation
5-10 Years
Marketing > Digital Marketing
5-10 Years
Experience highlights
Platform Marketing Head
Toyota Financial Services Philippines
·
November/2022
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/
Managed all digital platforms (website, social media, and mobile app) to enhance user experiences and performance.
Led the company’s website revamp project, resulting in a 60% increase in traffic and a 40% increase in website applications.
Developed and managed performance-driven paid marketing campaigns across social media, email, SMS, and search engine advertising. Directed user acceptance testing (UAT) for mobile apps and websites
Senior Account Manager
Cheil Integrated Marketing Philippines
·
October/2019
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Present
Managed the development and execution of more than 20 digital marketing campaigns, from ideation to launch.
Led the creation of digital marketing proposals for Samsung Galaxy A Series, driving a 20% increase in engagement and 110M+ TikTok views, with multiple campaigns trending #1 on Twitter. Ensured the timely and successful delivery of campaign assets on Samsung’s social media pages.
Business Development Executive
Ematic Solutions
·
January/2019
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Present
Identified new business opportunities and implemented go-to-market strategies, resulting in 3 new client projects. Developed tailored solutions for clients' email marketing needs, improving campaign efficiency. Delivered Facebook and Google optimization strategies to enhance social media campaign performance.
Business Development Manager
CleverAds
·
March/2016
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Present
Managed a team of five account managers, evaluated sales pitches, and identified opportunities to improve sales performance. Created media plans for different industries, including fitness, real estate, healthcare, retail, fintech, and hospitality. Directed digital and performance marketing campaigns, maximizing client ROI and achieving optimal results. Achieved monthly lead and conversion goals for clients, resulting in increased sales and revenue.
