DTC Creative Strategist / Content Creator (AI)

We’re Pipoca, a fast-growing European dog accessories brand, and we’re looking for a highly resourceful Creative Content & Performance Assistant to become our internal creative machine.

This is NOT just a video editing role.

Your mission is simple:

Help us constantly create, test and improve great content — for both organic social and paid ads.

We want someone proactive who doesn’t wait for us to provide footage or tell them exactly what to make.

What you'll do

* Create TikToks, Reels and Meta ads
* Turn existing RAW footage and UGC into multiple creative concepts and variations
* Proactively propose new hooks, angles, formats and content ideas
* Research competitors, trends and winning DTC creatives
* Use AI tools to create new content from scratch when relevant — e.g. Higgsfield, Kling, Runway, Veo, image generation, AI voiceovers, etc.
* Create simple static ads, carousels, memes and other formats
* Identify when we need new UGC and help us source creators
* Create briefs / shot lists for UGC creators and our own content shoots
* Find creative ways to produce content even when we don't have new RAW footage
* Organize our creative library and maintain a constant pipeline of new ideas

We will pay separately for UGC creators, tools or other production costs when approved — your job is to identify what we need and make it happen.

The mindset we're looking for

We DON'T want someone who waits for:

"Please edit this video."

We want someone who thinks:

"We should test this angle."
"This competitor format is working — here's how Pipoca could adapt it."
"We don't have the footage for this concept, but I can create it with AI."
"We should get 3 UGC creators with different dogs to test this."
"This winning ad could become 6 new variations."

You should understand or be excited about:

* DTC / ecommerce
* Meta Ads creative
* TikTok & Instagram
* Hooks, retention and direct-response creative
* UGC
* AI content creation
* Video editing
* Basic graphic design
* Creative testing & iteration

Experience with fashion, beauty, lifestyle or pet brands is a big plus.

Taste matters a LOT to us. Pipoca is a fashion/lifestyle brand for dogs — the content needs to perform without looking like generic dropshipping advertising.

Role

* Remote
* Part-time to start
* Long-term opportunity
* Paid trial before hiring
* Potential to grow into a much bigger creative role as the brand grows

To apply

Please send:

1. Your portfolio
2. Your 3 BEST paid social / ecommerce creatives
3. Your best organic TikTok/Reels work
4. Examples of content you've created using AI
5. Which AI creative tools you currently use
6. Your monthly rate for part-time work
7. How many creatives you could realistically produce per week
8. One example of a brand whose content/ads you think are exceptional and WHY

Start your application with PIPOCA so we know you read the full post.