Marketing & Growth Strategist

We are a premium lifestyle brand focused on elevating comfort, wellness, and modern living. We are seeking a full‑time Marketing & Growth Manager who can build, execute, and optimize a multi‑channel marketing strategy that drives measurable sales of our flagship products.

This role is ideal for a self‑starter with a proven track record, strong digital instincts, and the ability to blend creativity with data‑driven decision‑making.

Key Responsibilities

- Social Media Management & Growth
- Plan, create, and optimize content across **Facebook, Instagram, YouTube, TikTok
- Develop platform‑specific strategies to increase reach, engagement, and conversions
- Manage posting schedules, community engagement, and brand voice consistency

- Influencer & UGC Strategy
- Identify, vet, and manage gifted, commission‑based influencers
- Build relationships with creators who align with our lifestyle aesthetic
- Oversee UGC acquisition, approvals, and performance tracking

- AI‑Driven Content Creation
- Use AI tools to generate compelling video, photo, and written content
- Maintain brand quality standards across all AI‑generated assets
- Understand when to use AI vs. when to hire creators

- Email, Blog & Podcast Marketing
- Build and manage email campaigns, flows, and segmentation
- Write or coordinate blog content aligned with SEO and brand storytelling
- Develop podcast marketing strategies and guest/influencer collaborations

- Data Analysis & Optimization
- Monitor performance across all channels
- Adjust campaigns based on real‑time data
- Provide weekly reports with insights and recommendations

- Shopify Management
- Update product pages, optimize conversion funnels, manage apps
- Ensure the storefront reflects current promotions and brand messaging

- Cross‑Functional Flexibility
- Learn new tools, platforms, and tasks as needed
- Support special projects, launches, and brand initiatives

Required Skills & Experience
- Proven experience managing **Facebook, Instagram, YouTube, TikTok**
- Strong understanding of **email marketing**, **blog content**, and **podcast promotion**
- Experience with **AI content tools** (video, image, copy)
- Application Instructions
To help us identify candidates who pay attention to detail, please include the word **“lifestyle”** in the **subject line** of your application email.
- Ability to recruit and manage **influencers/UGC creators**
- Strong **Shopify** knowledge (themes, apps, analytics)
- Ability to interpret data and make strategic adjustments
- Excellent communication, organization, and follow‑through
- Lifestyle brand experience is a major plus
- Honest, detail‑oriented, and able to work independently

Performance & Compensation
- Full‑time position
- Hourly rate is based on experience, demonstrated skill, and past success
- Performance bonus tied directly to sales of our flagship product
- Growth opportunities as the brand expands