SEO/ AEO Specialist

Are you analytical, detail-oriented, and skilled at improving how content performs across search engines and AI-powered platforms?

Our firm is looking for a Full-Time SEO/AEO Specialist to strengthen our organic visibility, improve website performance, and help our content appear in both traditional search results and AI-generated answers.

This is a long-term role where you will manage on-page SEO, technical SEO, keyword research, content optimization, and Answer Engine Optimization across our website. You will collaborate with our Web Developer, Content Writer, Video Editor, and Marketing Manager to ensure our content is accurate, compliant, helpful, and aligned with the needs of family-law clients navigating difficult transitions.

This is not a basic keyword-placement role. It requires strategic research, technical analysis, content optimization, performance reporting, and accountability for measurable organic growth.

## Key Responsibilities

### SEO Strategy and Keyword Research

• Conduct keyword research, competitor analysis, and search-intent mapping using Semrush or similar tools.
• Identify high-value informational, commercial, local, and long-tail keyword opportunities.
• Build and maintain keyword clusters, topic maps, and content plans.
• Analyze competitor rankings, backlinks, content gaps, and search visibility.
• Recommend new landing pages, service pages, blog topics, and content updates based on performance data.
• Align SEO priorities with the firm’s marketing goals and target audience.

### On-Page SEO and Content Optimization

• Optimize website pages using Yoast or similar SEO tools.
• Improve page titles, meta descriptions, headers, URLs, image alt text, internal links, and content structure.
• Review and optimize existing content for search intent, readability, relevance, and conversions.
• Work with the Content Writer to create SEO briefs, outlines, and optimization recommendations.
• Improve internal linking between blogs, service pages, location pages, and supporting resources.
• Ensure content remains accurate, helpful, compliant, and aligned with the firm’s brand voice.

### Answer Engine Optimization

• Optimize content for AI-powered search platforms, featured snippets, voice search, and answer engines.
• Structure content using concise answers, FAQs, summaries, tables, lists, and clearly organized sections.
• Identify common user questions and build content designed to answer them directly.
• Improve content visibility across Google AI Overviews, ChatGPT-style search experiences, Bing Copilot, Gemini, and other AI-driven platforms.
• Apply entity-based SEO, semantic keyword optimization, and topical authority strategies.
• Recommend schema markup opportunities, including FAQ, Article, Organization, Local Business, and Legal Service schema.
• Monitor how the firm and its content are represented in AI-generated answers and recommend improvements.

### Technical SEO

• Perform website audits using Screaming Frog, Google Search Console, PageSpeed Insights, and similar tools.
• Identify and report broken links, redirect issues, missing metadata, duplicate content, crawl errors, and indexing problems.
• Review canonical tags, XML sitemaps, robots.txt, redirects, and page-indexing status.
• Monitor Core Web Vitals, mobile usability, page speed, and overall site health.
• Coordinate with the Web Developer to resolve technical SEO issues.
• Verify that new and updated pages are crawlable, indexable, and properly optimized.

### Local SEO

• Optimize location pages and local service content for relevant geographic searches.
• Support Google Business Profile optimization, including categories, services, descriptions, posts, and frequently asked questions.
• Monitor local rankings, citations, reviews, and directory consistency.
• Identify opportunities to improve visibility in local map results.
• Ensure consistent name, address, and phone information across online platforms.

### SEO Reporting and Performance Tracking

• Monitor organic traffic, rankings, impressions, clicks, conversions, and engagement.
• Prepare weekly and monthly SEO reports with clear findings and recommendations.
• Track performance using Google Analytics 4, Google Search Console, Semrush, and Looker Studio.
• Measure the impact of content updates, technical fixes, and new-page launches.
• Identify declining pages and recommend specific recovery strategies.
• Maintain organized SEO trackers, audit documents, keyword reports, and implementation lists.

### AI-Driven SEO Support

• Use AI tools such as ChatGPT, Claude, and Gemini to support research, content briefs, schema ideas, FAQs, outlines, and content optimization.
• Review all AI-assisted work for accuracy, originality, compliance, and relevance.
• Develop efficient workflows for analyzing search intent, competitors, content gaps, and user questions.
• Avoid keyword stuffing, mass-generated content, black-hat SEO, and low-quality automated content.

## Qualifications

• At least 3 years of hands-on SEO experience for a brand, agency, or professional-services business.
• Demonstrated experience with on-page, technical, local, and content SEO.
• Strong working knowledge of Semrush, Yoast, Screaming Frog, Google Search Console, and Google Analytics 4.
• Experience optimizing content for featured snippets, FAQs, AI search, or Answer Engine Optimization.
• Understanding of search intent, topical authority, semantic SEO, entity optimization, and structured content.
• Experience working in WordPress.
• Basic understanding of schema markup, HTML, redirects, canonical tags, and website indexing.
• Strong analytical, writing, editing, and research skills.
• Ability to explain technical SEO findings in clear, practical language.
• Organized, deadline-driven, and able to manage multiple SEO priorities.
• Familiarity with U.S. audiences, local SEO, legal marketing, or professional services is preferred.
• Comfortable working independently in a remote environment.
• Ability to work during U.S. Eastern Time hours for meetings and team coordination.

## Work Schedule

• Full-time, 40 hours per week.
• Philippine evening shift aligned with U.S. Eastern Time.
• Remote position with stable fiber internet required.
• No time tracker.

## Compensation and Benefits

• Performance-based bonuses.
• Paid U.S. holidays.
• Paid time off after probation, based on performance.
• Long-term, stable role with a process-driven team.

## Screening Questions

Please answer all questions to be considered:

1. Do you have at least three years of hands-on SEO experience? Describe the websites, industries, and types of SEO work you managed.
2. What experience do you have with Semrush, Yoast, Screaming Frog, Google Search Console, and Google Analytics 4? Provide specific examples.
3. Describe a technical SEO issue you identified and helped resolve. What tools did you use, and what was the result?
4. Share two or three examples of pages or websites you optimized successfully. Include the strategy and measurable results when possible.
5. What experience do you have with Answer Engine Optimization, AI Overviews, featured snippets, voice search, schema markup, or AI-powered search platforms?
6. How do you conduct keyword research and determine search intent for a new topic or service page?
7. Describe how you use AI tools in your SEO workflow while maintaining accuracy, quality, and originality.
8. Practical exercise: Create a short SEO and AEO content outline for the topic, “How to prepare emotionally and financially before filing for divorce.” Include a suggested title, primary keyword, search intent, headings, FAQs, and schema recommendations.
9. Please complete an initial interview using the Initial AI Interview Link:

## How to Apply

• Submit your resume, portfolio, SEO case studies, and answers to the screening questions.
• Use the subject line: “SEO/AEO Specialist – [Your Name] – Empower”
• Only shortlisted candidates will be contacted.