International Marketer - Copywriter/ Editor - Business Consultant

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$99/hr

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Outline

Looking for Freelance work (6 hours/day) at $99/hour

Postgraduate Degree

English proficiency Native

Professional Summary

International Marketer - Strategic and Operational Marketing - International Business Development - Copywriter - Consultant

Skills & Experience

Skills

Marketing 10+ Years

Experience highlights

Marketing Consultant

Gerson Lehrman Group (GLG) · June/2019 – /

Work with clients to provide insights on cosmetics, cosmeto-pharmaceuticals, cosmetics compliance, packaging, consumer &
market trends as well as campaign strategies.

Strategic Marketing & Int’l. Business Director

PT Akasha Wira International · July/2013 – Present

KEY RESPONSIBILITIES:
Led global direction in terms of:
- Strategic brand & product development, mid and long-term business development and acquisitions, and over-all brand guidelines
- Product development, communications/PR/advertising development, all creatives and merchandising for international roll-out via internal creative team and via advertising and PR agencies.
- KOL/ Influencer marketing across brands while working with local KOL agencies
- Led the International Business Division

Brand General Manager - Luxury Products Division

L’Oréal Indonesia · October/2010 – Present

- Responsible for over-all marketing, public relations, sales/ retail management, people development, training, merchandising & had over-all financial business accountability.
- Led the first brand specific website in L’Oréal Indonesia and started the first e-commerce sales via Facebook, first to work with e-tailers, and launched the Kiehl’s e-commerce website.
- Led digital communication from planning to execution.

Management Consultant

L’Oréal Philippines · August/2009 – Present

- Led the launch of LP’s Customer Services Department and its back office architecture for the Asia Zone
- Headed and developed the new Consumer and Market Insights department.
- Led the Asian sachet strategy for Asia
- Assisted the CEO on the mid-term strategy presentation to the Global CEO of L’Oréal

Global Marketing Manager - Asia

L’Oréal USA · December/2006 – Present

Led the strategies, launch execution and development of the businesses specific to Asia.
- Led global strategies, product and communication development for middle to low end market launches in Face, and Lip
categories
- Successfully implemented new product and communication launches for EYE, LIP, FACE and NAIL projects.
- Ensured the timely development of products from concept development to actual product deployment
- Provided brand guidelines, technical assistance and advice

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