Skills
Design » Graphic Design » Canva
2-5 Years
Project Management : Project Coordination & Workflow Management
10+ Years
Design & Content Creation
10+ Years
Branding & Marketing Strategy
10+ Years
Creative Ads, Print & Social Media Design
10+ Years
Video Editor
2-5 Years
Experience highlights
Branding and Marketing Consultant
Freelance - www.nlacay.com
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February/2023
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I help traditional businesses evolve by turning outdated branding and scattered marketing into cohesive, modern strategies that connect and convert. From reimagining brand identities to crafting full-year content calendars. I guide clients through the shift to digital, leveraging social media, online campaigns and the latest AI tools. Whether it’s building a brand from scratch or reviving one that’s been left behind, I blend creativity, strategy and automation to deliver marketing that actually
Creative Project Manager
SGS, an sgsco company
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April/2019
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Present
• Manage end-to-end packaging projects, serving as the primary liaison between clients, creative, and production.
• Translate client briefs into technical work orders, budgets, and cost estimates.
• Enforce brand and regulatory compliance by managing client style guides and design standards.
• Direct the 3D (PIA) division to deliver high-quality, market-ready pack renders.
• Resolve production bottlenecks and onboard new hires on quality control workflows.
Brand & Marketing Lead + Founder
Sunday Batch · Freelance
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November/2018
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Present
Founded a culinary brand to modernize Filipino cuisine through strategic branding and collaborative lifestyle experiences.
Directed end-to-end brand identity and content strategy across digital, packaging, and live events.
Led marketing and PR for high-profile pop-ups, private Chef’s Table dinners, and brand collaborations.
Partnered with diplomatic and cultural institutions, representing the brand at major international showcases (CIIE, Fiesta Filipinas).
Creative Client Service Executive
Diadeis
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March/2018
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Present
• Lead end-to-end projects, bridging communication between clients, creatives, and production for seamless delivery.
• Translate complex briefs into actionable work orders, precise cost estimates, and project budgets.
• Maintain artwork style guides and oversee 3D visual assets (PIA) to guarantee absolute consistency and high-quality renders.
• Troubleshoot project bottlenecks cross-functionally and onboard team members on design workflows.
Senior Creative Client Service Executive + Production Art Exec.
Schawk!
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April/2012
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Present
• Directed FMCG packaging and 3D design projects from concept to on-time delivery.
• Served as primary client liaison, translating strategic briefs into actionable workflows, budgets, and scopes.
• Managed brand style guides and digital asset libraries to ensure absolute visual consistency.
• Optimized production pipelines and tracked performance KPIs to resolve operational bottlenecks.
• Mentored and onboarded team members on creative workflows and client standards.